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            "new_img": "assets\/generated_ads\/new_ad_01_free_shipping.jpg",
            "orig_copy": "「很多人挑了三個月的鍋，最後因為運費放棄了... 買鍋不難，難的是挑好了卻在結帳頁卡住。這個問題，我們幫你解掉了。現在免運 ▸▸」",
            "orig_flaw": "雖為代操團隊唯一跑出盈利的旗艦，但圖片塞滿跳樓拍賣紅線條、生硬紅卡車 clip-art 與 9 排密集說明小字，產生強烈電商貼皮與低價大賣場廉價感，無法體現阿媽牌 30 年匠人純鐵工藝之質感。",
            "new_title": "整組免運・不用湊單！千度焱火已開鍋・開箱即用免養鍋",
            "new_hook": "直擊主力購買渴望與免運誘因，直破『生鐵鍋不會開鍋養鍋』核心抗拒，以極具食慾感的滿版大火翻炒時蔬白煙升騰，承諾師傅千度高溫已開鍋，開箱即炒！",
            "new_visual": "日系食材料理誌構圖原型：黑金深炒鍋大火爆炒時蔬、白煙熱氣撲面 + 官方 ARMARPOT 正版印章 + 終身保固承諾。",
            "sop_test": "日預算 $600，建議測試 5 天（總預算 $3,000）",
            "sop_scale": "7d_click ROAS >= 5.0x 且加購成本 < $350，即果斷拉高日預算至 $1,500\/天放量！",
            "multi_ratios_json": "{\"square_1x1\":\"1080x1080 (FB\\\/IG Feed \\\/ Google Demand Gen)\",\"mobile_4x5\":\"1080x1350 (Meta 行動動態最佳比例 \\\/ 高CTR)\",\"vertical_9x16\":\"1080x1920 (Reels \\\/ Stories \\\/ Shorts)\",\"landscape_191\":\"1200x628 (GDN \\\/ FB 橫式連結)\"}",
            "carousel_json": null,
            "updated_at": "2026-10-27 15:31:27"
        },
        {
            "brand_code": "armarpot",
            "ad_index": 2,
            "ad_name": "Meta_銷售_新客_0527-常態_高顏值鐵鍋_單圖",
            "category": "重大文案事故檔",
            "cat_badge": "bg-danger",
            "spend_text": "NT$ 5,081",
            "days_text": "17 天",
            "revenue_text": "NT$ 0",
            "roas_text": "0.00x",
            "status_badge": "bg-danger",
            "status_text": "過期文案慘賠腰斬",
            "orig_img": "assets\/original_ads\/clean_orig_ad_02.jpg",
            "new_img": "assets\/generated_ads\/new_ad_02_aesthetic_wok.jpg",
            "orig_copy": "「您的廚房就差這口高顏值鐵鍋了✨ 雙十一活動正式結束，感謝讓官網創下佳績的您🙇 我們正加緊腳步將一份份沉甸甸的心意打包出貨...」",
            "orig_flaw": "【重大低級事故】：6月廣告文案竟殘留半年前「雙十一活動結束」之過期文字！代操完全未審核文案即上線投流，消費者看到過期半年促銷字眼瞬間喪失品牌信任感，白白燒掉五千多元預算 0 轉換！",
            "new_title": "誰說生鐵鍋笨重又老氣？天然黑藍油膜・溫潤原木手柄無印美學",
            "new_hook": "打破年輕族群對傳統黑髒鐵鍋的偏見，以開放式中島廚房日光質感，主打女生單手好拿的輕量化深平底與溫潤櫸木手柄，徹底清除過期垃圾促銷字。",
            "new_visual": "日系無印美學陳列原型：柔和窗光灑在黑藍天然氧化膜鍋身，大面積極簡留白，質感中島廚房氛圍。",
            "sop_test": "日預算 $500，建議測試 5 天（總預算 $2,500）",
            "sop_scale": "CTR >= 2.5% 且跳出率 < 40%，加購產生即擴量至 $1,000\/天！",
            "multi_ratios_json": "{\"square_1x1\":\"1080x1080 (FB\\\/IG Feed \\\/ Google Demand Gen)\",\"mobile_4x5\":\"1080x1350 (Meta 行動動態最佳比例 \\\/ 高CTR)\",\"vertical_9x16\":\"1080x1920 (Reels \\\/ Stories \\\/ Shorts)\",\"landscape_191\":\"1200x628 (GDN \\\/ FB 橫式連結)\"}",
            "carousel_json": null,
            "updated_at": "2026-10-27 15:31:27"
        },
        {
            "brand_code": "armarpot",
            "ad_index": 3,
            "ad_name": "Meta_銷售_新客_0527-常態_煎魚不破的秘密+冠軍鍋_單圖",
            "category": "核心技術痛點",
            "cat_badge": "bg-warning text-dark",
            "spend_text": "NT$ 3,040",
            "days_text": "28 天",
            "revenue_text": "NT$ 0",
            "roas_text": "0.00x",
            "status_badge": "bg-secondary",
            "status_text": "缺乏痛點對比停檔",
            "orig_img": "assets\/original_ads\/clean_orig_ad_03.jpg",
            "new_img": "assets\/generated_ads\/new_ad_03_fish_secret.jpg",
            "orig_copy": "「煎魚不破皮的秘密🧐：無塗層，天然不沾純靠火候🔥 小火慢煎，就能金黃酥脆，少油、無煙、更從容...」",
            "orig_flaw": "煎魚破皮是全台所有下廚主婦的第一大痛點！但代操原圖只放了一張平淡的煎魚完工照片，完全沒有呈現主婦煎魚時「皮開肉綻、燒焦黏底」的巨大焦慮對比，難以在滑動動態牆中引發痛點共鳴。",
            "new_title": "煎魚破皮不是你手殘！是鍋子選錯了！物理毛細溫控不沾",
            "new_hook": "極致左右痛點震撼對比：『他牌塗層鍋：皮破肉爛・焦黑黏底・刮痕吃毒』 vs 『阿媽牌純生鐵：整條金黃酥脆・物理不沾・輕推就滑動』，動態牆 0.1 秒勾住主婦眼球！",
            "new_visual": "極致左右痛點對比原型：暗紅警示焦爛魚皮 vs 暖陽金光整條香煎赤鯮魚，黃金斜切 VS 勳章。",
            "sop_test": "日預算 $500，建議測試 4 天（總預算 $2,000）",
            "sop_scale": "ROAS >= 4.0x 且加購數 > 8 筆，立刻列入常態主力放大至 $1,200\/天！",
            "multi_ratios_json": "{\"square_1x1\":\"1080x1080 (FB\\\/IG Feed \\\/ Google Demand Gen)\",\"mobile_4x5\":\"1080x1350 (Meta 行動動態最佳比例 \\\/ 高CTR)\",\"vertical_9x16\":\"1080x1920 (Reels \\\/ Stories \\\/ Shorts)\",\"landscape_191\":\"1200x628 (GDN \\\/ FB 橫式連結)\"}",
            "carousel_json": null,
            "updated_at": "2026-10-27 15:31:27"
        },
        {
            "brand_code": "armarpot",
            "ad_index": 4,
            "ad_name": "Meta_銷售_新客_0527-常態_免運專區_單圖 (組2)",
            "category": "促購副檔\/新手選鍋",
            "cat_badge": "bg-info text-dark",
            "spend_text": "NT$ 1,708",
            "days_text": "13 天",
            "revenue_text": "NT$ 0",
            "roas_text": "0.00x",
            "status_badge": "bg-secondary",
            "status_text": "受眾重疊競價自殘",
            "orig_img": "assets\/original_ads\/clean_orig_ad_04.jpg",
            "new_img": "assets\/generated_ads\/new_ad_04_starter_guide.jpg",
            "orig_copy": "「很多人都說：買鍋不難，難的是不知道怎麼挑？所以我們幫你配好，現在去免運▸▸」",
            "orig_flaw": "代操文案問了「不知道怎麼挑」，但圖片卻根本沒有給出任何選鍋建議，與 Ad 01 採用完全相同的素材在相同新客受眾群中投放，導致內部競價重疊（Auction Overlap），自殘停檔。",
            "new_title": "買鍋不難！3 秒挑對適合你的好鍋（實體3鍋盛菜指南）",
            "new_hook": "徹底廢除死板網頁表格！以 3 口實體好鍋盛裝對應真實料理（24cm 早餐荷包蛋牛排 \/ 30cm 家常爆炒時蔬 \/ 33cm 大家庭整魚海鮮），照用餐人數一秒選對！",
            "new_visual": "實體鍋物料理導購原型：厚實木質料理檯實拍 3 鍋 3 菜，C 位 30cm 平炒兩用鍋金色高光，全台 10 萬新手家庭第一口鍋。",
            "sop_test": "日預算 $500，建議測試 3 天（總預算 $1,500）",
            "sop_scale": "轉換率 > 1.5% 且結帳頁進度高，持續保留作為新手入門專用素材。",
            "multi_ratios_json": "{\"square_1x1\":\"1080x1080 (FB\\\/IG Feed \\\/ Google Demand Gen)\",\"mobile_4x5\":\"1080x1350 (Meta 行動動態最佳比例 \\\/ 高CTR)\",\"vertical_9x16\":\"1080x1920 (Reels \\\/ Stories \\\/ Shorts)\",\"landscape_191\":\"1200x628 (GDN \\\/ FB 橫式連結)\"}",
            "carousel_json": null,
            "updated_at": "2026-10-27 15:31:27"
        },
        {
            "brand_code": "armarpot",
            "ad_index": 5,
            "ad_name": "Meta_銷售_新客_0527-常態_謝謝支持_鍋友料理_單圖",
            "category": "社群口碑 UGC",
            "cat_badge": "bg-primary",
            "spend_text": "NT$ 1,443",
            "days_text": "22 天",
            "revenue_text": "NT$ 0",
            "roas_text": "0.00x",
            "status_badge": "bg-secondary",
            "status_text": "土味傳單抒情無促購",
            "orig_img": "assets\/original_ads\/clean_orig_ad_05.jpg",
            "new_img": "assets\/generated_ads\/new_ad_05_community_ugc.jpg",
            "orig_copy": "「謝謝每一位鍋友。有人第一次用鐵鍋，也有人已經陪著它走過好幾年。慢慢留下使用的痕跡，也慢慢成為家的一部分...」",
            "orig_flaw": "代操將素材做成土味傳單照片大拼貼，滿版文字與生活照缺乏構圖美感；文案過於抒情且無具體促購呼籲，投了 22 天日均僅 $65 元，顧客感動完直接滑過，無法產生購買轉化。",
            "new_title": "不靠化學塗層！用時間養出黑金光澤（10萬家庭真實口碑）",
            "new_hook": "拒絕零碎裁切與殘缺半身！葉師傅與其胞妹熱情推薦全貌，周圍環繞萬名鍋友真實料理實拍（金黃冰花煎餃、蛋餅、黃金豆腐），展現 5 年不沾口碑。",
            "new_visual": "溫暖社群家庭手帳牆：創辦人兄妹親切肖像完整呈現，搭配 4 道鍋友熱銷拿手好菜拍立得隨拍與五星好評。",
            "sop_test": "日預算 $500，建議測試 4 天（總預算 $2,000）",
            "sop_scale": "加購次數 > 6 次即拉高至 $800\/天，作為中漏斗（MOFU）強信任轉換素材。",
            "multi_ratios_json": "{\"square_1x1\":\"1080x1080 (FB\\\/IG Feed \\\/ Google Demand Gen)\",\"mobile_4x5\":\"1080x1350 (Meta 行動動態最佳比例 \\\/ 高CTR)\",\"vertical_9x16\":\"1080x1920 (Reels \\\/ Stories \\\/ Shorts)\",\"landscape_191\":\"1200x628 (GDN \\\/ FB 橫式連結)\"}",
            "carousel_json": null,
            "updated_at": "2026-10-27 15:31:27"
        },
        {
            "brand_code": "armarpot",
            "ad_index": 6,
            "ad_name": "Meta_銷售_新客_0527-常態_部落客 胖達廚師推薦_多圖",
            "category": "KOL專業背書",
            "cat_badge": "bg-dark text-white",
            "spend_text": "NT$ 671",
            "days_text": "19 天",
            "revenue_text": "NT$ 0",
            "roas_text": "0.00x",
            "status_badge": "bg-danger",
            "status_text": "日均 $35 元放任餓死",
            "orig_img": "assets\/original_ads\/clean_orig_ad_06.jpg",
            "new_img": "assets\/generated_ads\/new_ad_06_chef_endorsement.jpg",
            "orig_copy": "「#廚師料理分享 一口連廚師都愛的鍋。三大重點：導熱快、不沾、耐用。連家裡媽媽也超愛！導熱快！煮得快！炒出一道道鍋香氣十足家常菜...」",
            "orig_flaw": "好不容易取得專業廚師背書授權，代操第一張圖竟然放瓦楞紙箱開箱照，毫無大廚專業權威氣勢！且 19 天只給 $671 預算（日均 $35 元），演算法連學習期都進不去就遭活活餓死！",
            "new_title": "為什麼專業大廚不碰塗層鍋？只有純生鐵，才能爆出靈魂鑊氣！",
            "new_hook": "老饕部落客 Ponda.foodie 實測背書：告別廉價瓦楞紙箱，保留完整開箱與三道實測金黃豆腐、香煎魚排、30cm 平炒兩用鍋，體現極速聚熱鑊氣！",
            "new_visual": "名廚老饕實測排版：開箱黑金油膜、香煎黃金豆腐翻面、香煎魚排不碎肉實測，搭配三大鑊氣信任指標。",
            "sop_test": "日預算 $500，建議測試 4 天（總預算 $2,000）",
            "sop_scale": "CTR >= 2.0% 且 CPC < $8，立即放量至 $1,000\/天！",
            "multi_ratios_json": "{\"square_1x1\":\"1080x1080 (FB\\\/IG Feed \\\/ Google Demand Gen)\",\"mobile_4x5\":\"1080x1350 (Meta 行動動態最佳比例 \\\/ 高CTR)\",\"vertical_9x16\":\"1080x1920 (Reels \\\/ Stories \\\/ Shorts)\",\"landscape_191\":\"1200x628 (GDN \\\/ FB 橫式連結)\"}",
            "carousel_json": "[{\"slide\":1,\"title\":\"開箱評測 01\\\/04\",\"desc\":\"開箱那一刻，就知道買對了！黑金油膜・山毛櫸原木把手\",\"img\":\"assets\\\/generated_ads\\\/new_ad_06_carousel_01_unboxing.jpg\"},{\"slide\":2,\"title\":\"防沾實測 02\\\/04\",\"desc\":\"豆腐整塊金黃翻面，完全不沾底！物理封孔溜滑滑\",\"img\":\"assets\\\/generated_ads\\\/new_ad_06_carousel_02_tofu.jpg\"},{\"slide\":3,\"title\":\"鎖汁實測 03\\\/04\",\"desc\":\"整尾鮮魚酥脆翻面，魚皮完好無損！大廚手感鎖住甘甜\",\"img\":\"assets\\\/generated_ads\\\/new_ad_06_carousel_03_fish.jpg\"},{\"slide\":4,\"title\":\"主力鍋款 04\\\/04\",\"desc\":\"30cm 平炒兩用鍋，開放式中島顏值擔當！大火鑊氣十足\",\"img\":\"assets\\\/generated_ads\\\/new_ad_06_carousel_04_wok.jpg\"}]",
            "updated_at": "2026-10-27 15:31:27"
        },
        {
            "brand_code": "armarpot",
            "ad_index": 7,
            "ad_name": "測試 - Meta_銷售_新客_0527-常態_阿媽野要去露營_單圖",
            "category": "戶外野炊場景",
            "cat_badge": "bg-warning text-dark",
            "spend_text": "NT$ 420",
            "days_text": "18 天",
            "revenue_text": "NT$ 0",
            "roas_text": "0.00x",
            "status_badge": "bg-danger",
            "status_text": "幼稚黑熊漫畫摧毀質感",
            "orig_img": "assets\/original_ads\/clean_orig_ad_07.jpg",
            "new_img": "assets\/generated_ads\/new_ad_07_camping_skillet.jpg",
            "orig_copy": "「已經花時間研究裝備、排好行程、訂好營地，唯獨這口鍋還沒到位。戶外野炊就是要耐刮、扛得住直火猛攻。誰拿誰大廚▸▸」",
            "orig_flaw": "代操竟然用了極其幼稚的原始人哭泣老奶奶與台灣黑熊塗鴉插畫，徹底摧毀了高級純鐵鍋的硬核工藝質感！高客單露營客群根本不會被低幼卡通吸引，18 天花 $420 草草收場。",
            "new_title": "露營野炊神鍋！柴火炭火猛攻不怕壞・可拆卸原木握把",
            "new_hook": "徹底淘汰幼稚塗鴉插畫與AI幻覺鍋具！嚴選官網正版『野人阿媽 24cm 露營平底鍋』：中鋼純鋼直火耐大火、鋼刷隨便刷、天然可拆卸實木握把附吊環，營釘30秒快拆入烤箱！",
            "new_visual": "官網正版露營神鍋實境：野人阿媽 24cm 淺平底鍋（天然原木握把+金屬吊環+阿媽鋼印）陳列於暮色山林原木野炊台，展現中鋼純鋼與多功能快拆工藝。",
            "sop_test": "日預算 $400，建議測試 4 天（總預算 $1,600）",
            "sop_scale": "ROAS >= 3.5x 即在夏秋露營旺季擴大投放至 $800\/天！",
            "multi_ratios_json": "{\"square_1x1\":\"1080x1080 (FB\\\/IG Feed \\\/ Google Demand Gen)\",\"mobile_4x5\":\"1080x1350 (Meta 行動動態最佳比例 \\\/ 高CTR)\",\"vertical_9x16\":\"1080x1920 (Reels \\\/ Stories \\\/ Shorts)\",\"landscape_191\":\"1200x628 (GDN \\\/ FB 橫式連結)\"}",
            "carousel_json": null,
            "updated_at": "2026-10-27 15:31:27"
        },
        {
            "brand_code": "armarpot",
            "ad_index": 8,
            "ad_name": "Meta_互動_0528-0531_阿媽上電視啦_單圖",
            "category": "媒體公信力",
            "cat_badge": "bg-info text-dark",
            "spend_text": "NT$ 236",
            "days_text": "4 天",
            "revenue_text": "NT$ 0",
            "roas_text": "0.00x",
            "status_badge": "bg-danger",
            "status_text": "抽獎互動引來羊毛黨",
            "orig_img": "assets\/original_ads\/clean_orig_ad_08.jpg",
            "new_img": "assets\/generated_ads\/new_ad_08_tv_craftsmanship.jpg",
            "orig_copy": "「【阿媽上電視啦｜先發好康到！】葉欽源從流浪漢轉身成鐵鍋大王，一口鍋從工廠走到家裡的廚房... 分享留言抽小鐵鍋鑰匙圈...」",
            "orig_flaw": "代操投放目標設定為「貼文互動」而非「轉換銷售」，文案主推抽獎送鑰匙圈，引來的全是只想免費抽獎的羊毛黨！4 天花費 $236 毫無轉化，代操隨即主觀關閉，浪費電視曝光黃金期！",
            "new_title": "30年堅持 0 化學塗層！非凡電視深度專訪：一口千度淬鍊的台灣國寶好鍋",
            "new_hook": "告別廉價抽獎鑰匙圈，升級國家級工藝信任狀！完整保留非凡電視《台灣真善美》專訪葉欽源師傅全貌，講述堅持中鋼一級純鋼、手工千度焱火開鍋傳奇。",
            "new_visual": "電視專訪紀錄片質感：完整呈現葉師傅與電視攝製團隊受訪實景（絕不遮擋頭部肖像），搭配非凡電視 58 台專訪金標與三重大廠認證。",
            "sop_test": "日預算 $500，建議測試 4 天（總預算 $2,000）",
            "sop_scale": "轉換率 > 1.2% 即長期維持作為全品牌頂級公信力信任狀素材！",
            "multi_ratios_json": "{\"square_1x1\":\"1080x1080 (FB\\\/IG Feed \\\/ Google Demand Gen)\",\"mobile_4x5\":\"1080x1350 (Meta 行動動態最佳比例 \\\/ 高CTR)\",\"vertical_9x16\":\"1080x1920 (Reels \\\/ Stories \\\/ Shorts)\",\"landscape_191\":\"1200x628 (GDN \\\/ FB 橫式連結)\"}",
            "carousel_json": null,
            "updated_at": "2026-10-27 15:31:27"
        },
        {
            "brand_code": "armarpot",
            "ad_index": 9,
            "ad_name": "Meta_銷售_新客_0527-常態_阿媽野要去露營_單圖 (正式組)",
            "category": "戶外野炊\/厚切牛排",
            "cat_badge": "bg-warning text-dark",
            "spend_text": "NT$ 73",
            "days_text": "9 天",
            "revenue_text": "NT$ 0",
            "roas_text": "0.00x",
            "status_badge": "bg-secondary",
            "status_text": "9天花$73元形同擺爛",
            "orig_img": "assets\/original_ads\/clean_orig_ad_09.jpg",
            "new_img": "assets\/generated_ads\/new_ad_09_camping_steak.jpg",
            "orig_copy": "「野起來！露營還在吃泡麵？戶外野炊就是要耐刮扛得住直火猛攻，誰拿誰大廚▸▸」",
            "orig_flaw": "9 天總共只花費 NT$ 73 元（日均 8 元！），代操根本沒有給予任何出價競爭力，廣告處於完全未曝光的半死狀態，且與 Ad 07 互相衝突消耗。",
            "new_title": "露營還在吃泡麵？一咖鐵鍋變大廚！生鐵極速蓄熱・外酥內嫩炭香爆棚",
            "new_hook": "直擊露友野炊頂級味蕾：拒絕平淡泡麵！以官網正版 24cm 生鐵平底鍋在炭火猛火上高溫封汁，煎出迷迭香厚切焦脆牛排，一秒升級野炊主廚！",
            "new_visual": "野炊厚切牛排大片：正版阿媽牌 24cm 露營平底鍋置於火紅炭火營火架，厚切頂級牛排滋滋作響冒油，原木手柄與吊環清晰可見。",
            "sop_test": "日預算 $400，建議測試 4 天（總預算 $1,600）",
            "sop_scale": "加購成本 < $400 即保留放大，與 Ad 07 露營神鍋輪播測試。",
            "multi_ratios_json": "{\"square_1x1\":\"1080x1080 (FB\\\/IG Feed \\\/ Google Demand Gen)\",\"mobile_4x5\":\"1080x1350 (Meta 行動動態最佳比例 \\\/ 高CTR)\",\"vertical_9x16\":\"1080x1920 (Reels \\\/ Stories \\\/ Shorts)\",\"landscape_191\":\"1200x628 (GDN \\\/ FB 橫式連結)\"}",
            "carousel_json": null,
            "updated_at": "2026-10-27 15:31:27"
        },
        {
            "brand_code": "armarpot",
            "ad_index": 10,
            "ad_name": "Meta_流量_0527-常態_理念 堅持做最好 不將就_單圖",
            "category": "品牌初心\/中鋼原料",
            "cat_badge": "bg-secondary",
            "spend_text": "NT$ 3",
            "days_text": "8 天",
            "revenue_text": "NT$ 0",
            "roas_text": "0.00x",
            "status_badge": "bg-danger",
            "status_text": "8天花$3元幽靈廢檔",
            "orig_img": "assets\/original_ads\/clean_orig_ad_10.jpg",
            "new_img": "assets\/generated_ads\/new_ad_10_steel_quality.jpg",
            "orig_copy": "「『堅持做最好，不將就』創辦人葉欽源一做就是30年，我們相信做無毒鍋具這條路是對的。堅持無塗層、無鐵氟龍、無上漆，堅持用最高規格中鋼好鐵...」",
            "orig_flaw": "【幽靈廢檔】：8 天總花費竟然只有 NT$ 3 元！代操出價或受眾設定嚴重失常，素材根本未進入市場曝光，形同代操完全放生。且文案空談理念，缺乏實質安全認證視覺證明。",
            "new_title": "堅決不用回收廢鐵！一口傳承一輩子的良心無毒好鐵鍋",
            "new_hook": "徹底解決遮擋人臉缺陷！創辦人葉師傅與工廠師傅完整頭部肖像，亮出硬核原料承諾：100% 中鋼 JIS 一級熱軋純鋼，SGS 檢驗合格無毒，守護全家健康。",
            "new_visual": "匠人原料品質全貌：上方完整展示葉師傅團隊檢驗鋼板之工廠實景（人物臉部完全無遮蔽），下方呈現純鋼料檢、萬噸液壓成型與手工細檢三步法。",
            "sop_test": "日預算 $500，建議測試 3 天（總預算 $1,500）",
            "sop_scale": "校正受眾出價，CTR >= 2.0% 且停留時間長，作為全館底層信任背書主力！",
            "multi_ratios_json": "{\"square_1x1\":\"1080x1080 (FB\\\/IG Feed \\\/ Google Demand Gen)\",\"mobile_4x5\":\"1080x1350 (Meta 行動動態最佳比例 \\\/ 高CTR)\",\"vertical_9x16\":\"1080x1920 (Reels \\\/ Stories \\\/ Shorts)\",\"landscape_191\":\"1200x628 (GDN \\\/ FB 橫式連結)\"}",
            "carousel_json": null,
            "updated_at": "2026-10-27 15:31:27"
        }
    ],
    "google_ads": {
        "campaigns": [
            {
                "brand_code": "armarpot",
                "campaign_name": "PMax_盡量爭取轉換_導購",
                "cost": 173683,
                "clicks": 85199,
                "cpc": "2.04",
                "orders": 334,
                "revenue": 1110170,
                "roas": "6.39",
                "diagnosis": "🟢 穩健轉化活動 (良好投報)",
                "badge": "badge bg-primary",
                "updated_at": "2026-10-27 15:31:27"
            },
            {
                "brand_code": "armarpot",
                "campaign_name": "關鍵字-品牌字_導購",
                "cost": 85269,
                "clicks": 12166,
                "cpc": "7.01",
                "orders": 241,
                "revenue": 776850,
                "roas": "9.11",
                "diagnosis": "🚀 高投報金牛活動 (建議維持或擴大)",
                "badge": "badge bg-success",
                "updated_at": "2026-10-27 15:31:27"
            },
            {
                "brand_code": "armarpot",
                "campaign_name": "關鍵字-品牌+產品字_導購",
                "cost": 49081,
                "clicks": 7802,
                "cpc": "6.29",
                "orders": 136,
                "revenue": 435126,
                "roas": "8.87",
                "diagnosis": "🚀 高投報金牛活動 (建議維持或擴大)",
                "badge": "badge bg-success",
                "updated_at": "2026-10-27 15:31:27"
            },
            {
                "brand_code": "armarpot",
                "campaign_name": "需求開發_導流",
                "cost": 25594,
                "clicks": 59290,
                "cpc": "0.43",
                "orders": 3,
                "revenue": 8649,
                "roas": "0.34",
                "diagnosis": "🛑 嚴重燒錢黑洞 (ROAS < 1x，強烈建議暫停或大修)",
                "badge": "badge bg-danger",
                "updated_at": "2026-10-27 15:31:27"
            },
            {
                "brand_code": "armarpot",
                "campaign_name": "關鍵字-品牌+產品字_導購(AI MAX)",
                "cost": 1581,
                "clicks": 433,
                "cpc": "3.65",
                "orders": 1,
                "revenue": 3358,
                "roas": "2.12",
                "diagnosis": "🔵 實質平盤邊緣",
                "badge": "badge bg-info text-dark",
                "updated_at": "2026-10-27 15:31:27"
            },
            {
                "brand_code": "armarpot",
                "campaign_name": "需求開發_優化購物車&會員註冊_導流加強",
                "cost": 547,
                "clicks": 424,
                "cpc": "1.29",
                "orders": 7,
                "revenue": 20443,
                "roas": "37.37",
                "diagnosis": "🚀 高投報金牛活動 (建議維持或擴大)",
                "badge": "badge bg-success",
                "updated_at": "2026-10-27 15:31:27"
            },
            {
                "brand_code": "armarpot",
                "campaign_name": "需求開發_優化購物車&會員註冊_導流",
                "cost": 472,
                "clicks": 223,
                "cpc": "2.12",
                "orders": 1,
                "revenue": 3149,
                "roas": "6.67",
                "diagnosis": "🟢 穩健轉化活動 (良好投報)",
                "badge": "badge bg-primary",
                "updated_at": "2026-10-27 15:31:27"
            }
        ],
        "top_keywords": [
            {
                "id": 16,
                "brand_code": "armarpot",
                "campaign_name": "關鍵字-品牌字_導購",
                "keyword": "阿媽牌生鐵鍋",
                "search_term": "阿 媽 牌 生鐵 鍋",
                "sessions": 402,
                "orders": 7,
                "revenue": 21515,
                "updated_at": "2026-10-27 15:31:27"
            },
            {
                "id": 17,
                "brand_code": "armarpot",
                "campaign_name": "關鍵字-品牌+產品字_導購",
                "keyword": "阿嬤牌 鐵鍋",
                "search_term": "阿 嬤 牌 鐵 鍋",
                "sessions": 120,
                "orders": 4,
                "revenue": 11502,
                "updated_at": "2026-10-27 15:31:27"
            },
            {
                "id": 18,
                "brand_code": "armarpot",
                "campaign_name": "關鍵字-品牌+產品字_導購",
                "keyword": "阿 嬤 鐵 鍋",
                "search_term": "阿 嬤 鐵 鍋",
                "sessions": 80,
                "orders": 3,
                "revenue": 8248,
                "updated_at": "2026-10-27 15:31:27"
            },
            {
                "id": 19,
                "brand_code": "armarpot",
                "campaign_name": "關鍵字-品牌字_導購",
                "keyword": "阿嬤牌鐵鍋",
                "search_term": "阿 嬤 牌 鐵 鍋",
                "sessions": 283,
                "orders": 3,
                "revenue": 7948,
                "updated_at": "2026-10-27 15:31:27"
            },
            {
                "id": 20,
                "brand_code": "armarpot",
                "campaign_name": "關鍵字-品牌字_導購",
                "keyword": "阿 媽 生鐵 鍋",
                "search_term": "阿 媽 排 生鐵 鍋",
                "sessions": 3,
                "orders": 2,
                "revenue": 4498,
                "updated_at": "2026-10-27 15:31:27"
            },
            {
                "id": 21,
                "brand_code": "armarpot",
                "campaign_name": "關鍵字-品牌+產品字_導購",
                "keyword": "阿罵牌 鐵鍋",
                "search_term": "阿 罵 牌 鐵 鍋",
                "sessions": 11,
                "orders": 1,
                "revenue": 3500,
                "updated_at": "2026-10-27 15:31:27"
            },
            {
                "id": 22,
                "brand_code": "armarpot",
                "campaign_name": "關鍵字-品牌+產品字_導購",
                "keyword": "阿媽生鐵",
                "search_term": "阿 嬤 牌 鐵 鍋 生 鏽",
                "sessions": 10,
                "orders": 1,
                "revenue": 3358,
                "updated_at": "2026-10-27 15:31:27"
            },
            {
                "id": 23,
                "brand_code": "armarpot",
                "campaign_name": "關鍵字-品牌字_導購",
                "keyword": "台灣鐵鍋王",
                "search_term": "鐵 鍋 推薦",
                "sessions": 5,
                "orders": 1,
                "revenue": 3150,
                "updated_at": "2026-10-27 15:31:27"
            },
            {
                "id": 24,
                "brand_code": "armarpot",
                "campaign_name": "關鍵字-品牌字_導購",
                "keyword": "阿 媽 生鐵 鍋",
                "search_term": "阿 媽 生鐵 鍋",
                "sessions": 11,
                "orders": 1,
                "revenue": 3120,
                "updated_at": "2026-10-27 15:31:27"
            },
            {
                "id": 25,
                "brand_code": "armarpot",
                "campaign_name": "關鍵字-品牌字_導購",
                "keyword": "阿 嬤 生鐵 鍋",
                "search_term": "阿 嬤 生鐵 鍋",
                "sessions": 37,
                "orders": 1,
                "revenue": 3050,
                "updated_at": "2026-10-27 15:31:27"
            },
            {
                "id": 26,
                "brand_code": "armarpot",
                "campaign_name": "關鍵字-品牌字_導購",
                "keyword": "阿媽牌生鐵鍋",
                "search_term": "armarpot 阿 媽 牌 生鐵 鍋",
                "sessions": 5,
                "orders": 1,
                "revenue": 3020,
                "updated_at": "2026-10-27 15:31:27"
            },
            {
                "id": 27,
                "brand_code": "armarpot",
                "campaign_name": "關鍵字-品牌+產品字_導購",
                "keyword": "阿 嬤 炒 鍋",
                "search_term": "阿 媽 牌 生鐵 鍋 30cm",
                "sessions": 3,
                "orders": 1,
                "revenue": 3008,
                "updated_at": "2026-10-27 15:31:27"
            },
            {
                "id": 28,
                "brand_code": "armarpot",
                "campaign_name": "關鍵字-品牌+產品字_導購",
                "keyword": "阿媽牌 生鐵鍋",
                "search_term": "阿 媽 牌 生鐵 鍋",
                "sessions": 171,
                "orders": 1,
                "revenue": 3000,
                "updated_at": "2026-10-27 15:31:27"
            },
            {
                "id": 29,
                "brand_code": "armarpot",
                "campaign_name": "關鍵字-品牌+產品字_導購",
                "keyword": "阿 媽 鐵 鍋",
                "search_term": "阿 媽 鐵 鍋",
                "sessions": 28,
                "orders": 1,
                "revenue": 3000,
                "updated_at": "2026-10-27 15:31:27"
            },
            {
                "id": 30,
                "brand_code": "armarpot",
                "campaign_name": "關鍵字-品牌字_導購",
                "keyword": "阿 嬤 的 鐵 鍋",
                "search_term": "阿 嬤 的 鐵 鍋",
                "sessions": 38,
                "orders": 1,
                "revenue": 2850,
                "updated_at": "2026-10-27 15:31:27"
            }
        ]
    },
    "agency_reports": [
        {
            "id": 1,
            "brand_code": "armarpot",
            "report_type": "weekly",
            "report_period": "2026\/10\/19 – 2026\/10\/25",
            "title": "阿媽牌生鐵鍋廣告投放週報 (2026\/10\/19–10\/25)",
            "file_path": "reports\/armarpot\/20261019_1025_週報.pptx",
            "summary_md": "整體 ROAS 由上週 6.82x 降至 6.07x（-11.1%），為 9\/21–9\/27 以來最低，連兩週低於 7x；花費持平（-0.5%）、業績減少 11.5%，CPA 由 $482 升至 $507。GA4 官網營收 $392,986（-9.9%），廣告業績占比 77.3%。Meta 6.55x（上週 8.36x）：P1 真實見證本週花費最高 $7,942（6.86x），熱鍋熱油由 14.79x 降至 6.26x，女性 4.15x 遠低於男性 9.58x；Google 5.30x 較上週 4.39x 回升，PMax 5.88x、品牌+產品字 6.66x。依機制評估建議，10\/28 起及 11 月全月維持 Meta $4,840／Google $2,720，不調升。",
            "meta_spend": 30577,
            "google_spend": 19495,
            "total_revenue": 303740,
            "blended_roas": "6.07",
            "agency_notes": "業主決定 11 月以不調整預算為主（維持全月 $226,800，日預算 $7,560），雙 11 與黑五檔期以素材與活動承接拉高 ROAS。",
            "full_report_json": "{\r\n  \"brand_code\": \"armarpot\",\r\n  \"report_type\": \"weekly\",\r\n  \"report_period\": \"2026\/10\/19 – 2026\/10\/25\",\r\n  \"title\": \"阿媽牌生鐵鍋廣告投放週報 (2026\/10\/19–10\/25)\",\r\n  \"file_path\": \"reports\/armarpot\/20261019_1025_週報.pptx\",\r\n  \"topline\": {\r\n    \"ga4_revenue\": 392986,\r\n    \"ga4_revenue_growth\": -9.9,\r\n    \"total_spend\": 50072,\r\n    \"total_spend_growth\": -0.5,\r\n    \"total_ad_revenue\": 303740,\r\n    \"total_ad_revenue_growth\": -11.5,\r\n    \"blended_roas\": 6.07,\r\n    \"blended_roas_growth\": -11.1,\r\n    \"prev_roas\": 6.82,\r\n    \"meta_roas\": 6.55,\r\n    \"meta_spend\": 30577,\r\n    \"meta_revenue\": 200409,\r\n    \"meta_prev_roas\": 8.36,\r\n    \"google_roas\": 5.3,\r\n    \"google_shopping_roas\": 5.68,\r\n    \"google_spend\": 19495,\r\n    \"google_revenue\": 103331,\r\n    \"google_prev_roas\": 4.39,\r\n    \"ad_revenue_ratio\": 77.3,\r\n    \"acos\": 16.5,\r\n    \"cpa\": 507,\r\n    \"prev_cpa\": 482,\r\n    \"total_orders\": 98.8,\r\n    \"meta_orders\": 64.0,\r\n    \"google_orders\": 34.8,\r\n    \"add_to_cart\": 559.8\r\n  },\r\n  \"executive_summary\": \"整體 ROAS 由上週 6.82x 降至 6.07x（-11.1%），為 9\/21–9\/27 以來最低，連兩週低於 7x；花費持平（-0.5%）、業績減少 11.5%，CPA 由 $482 升至 $507。GA4 官網營收 $392,986（-9.9%），廣告業績占比 77.3%。Meta 6.55x（上週 8.36x）：P1 真實見證本週花費最高 $7,942（6.86x），熱鍋熱油由 14.79x 降至 6.26x，女性 4.15x 遠低於男性 9.58x；Google 5.30x 較上週 4.39x 回升，PMax 5.88x、品牌+產品字 6.66x。依機制評估建議，10\/28 起及 11 月全月維持 Meta $4,840／Google $2,720，不調升。\",\r\n  \"comparison_table\": {\r\n    \"meta\": {\r\n      \"spend\": 30577,\r\n      \"revenue\": 200409,\r\n      \"roas\": 6.55,\r\n      \"purchases\": 64.0,\r\n      \"cpa\": 478,\r\n      \"atc\": 363.0,\r\n      \"rev_share\": 66.0,\r\n      \"spend_share\": 61.1\r\n    },\r\n    \"google\": {\r\n      \"spend\": 19495,\r\n      \"revenue\": 103331,\r\n      \"roas\": 5.3,\r\n      \"shopping_roas\": 5.68,\r\n      \"purchases\": 34.8,\r\n      \"cpa\": 560,\r\n      \"atc\": 196.8,\r\n      \"rev_share\": 34.0,\r\n      \"spend_share\": 38.9\r\n    },\r\n    \"blended\": {\r\n      \"spend\": 50072,\r\n      \"revenue\": 303740,\r\n      \"roas\": 6.07,\r\n      \"purchases\": 98.8,\r\n      \"cpa\": 507,\r\n      \"atc\": 559.8,\r\n      \"rev_share\": 100.0,\r\n      \"spend_share\": 100.0\r\n    },\r\n    \"last_week\": {\r\n      \"spend\": 50304,\r\n      \"revenue\": 343028,\r\n      \"roas\": 6.82,\r\n      \"purchases\": 104.5,\r\n      \"cpa\": 482,\r\n      \"atc\": 640.5\r\n    },\r\n    \"last_year_oct_avg\": {\r\n      \"spend\": 61710,\r\n      \"revenue\": 294052,\r\n      \"roas\": 4.8,\r\n      \"purchases\": 97.8,\r\n      \"cpa\": 631,\r\n      \"atc\": null\r\n    }\r\n  },\r\n  \"daily_highlights\": [\r\n    {\r\n      \"type\": \"best_day\",\r\n      \"date\": \"2026\/10\/24 (六)\",\r\n      \"title\": \"本週業績最佳單日\",\r\n      \"blended_revenue\": 62265,\r\n      \"blended_roas\": 9.13,\r\n      \"meta_revenue\": 37912,\r\n      \"meta_roas\": 10.72,\r\n      \"google_revenue\": 24353,\r\n      \"google_roas\": 7.42,\r\n      \"note\": \"兩平台業績與 ROAS 皆為本週最高峰！\"\r\n    },\r\n    {\r\n      \"type\": \"worst_day\",\r\n      \"date\": \"2026\/10\/22 (四)\",\r\n      \"title\": \"本週業績與效率最低單日\",\r\n      \"blended_revenue\": 17414,\r\n      \"blended_roas\": 2.52,\r\n      \"meta_revenue\": 8616,\r\n      \"meta_roas\": 2.03,\r\n      \"google_revenue\": 8798,\r\n      \"google_roas\": 3.32,\r\n      \"ga4_revenue\": 23300,\r\n      \"note\": \"Meta 效率觸底 2.03x，同日 GA4 亦為全週最低。\"\r\n    },\r\n    {\r\n      \"type\": \"divergence\",\r\n      \"date\": \"2026\/10\/19–10\/20 (一–二)\",\r\n      \"title\": \"GA4 官網營收與廣告效率背離\",\r\n      \"ga4_revenue_19\": 70539,\r\n      \"ga4_revenue_20\": 76136,\r\n      \"roas_19\": 6.6,\r\n      \"roas_20\": 5.03,\r\n      \"note\": \"GA4 兩日為全週前二高，但雙媒體 ROAS 僅 6.60x／5.03x；10\/20 Meta 花費全週最高 $5,034 (6.11x)、Google 僅 2.81x。\"\r\n    }\r\n  ],\r\n  \"creative_actions\": {\r\n    \"keep_and_scale\": [\r\n      {\r\n        \"name\": \"0817_ih爐也可用阿媽鍋_影片\",\r\n        \"spend\": 1995,\r\n        \"roas\": 10.86,\r\n        \"atc_cost\": 52,\r\n        \"checkout_rate\": \"21.1%\",\r\n        \"purchase_rate\": \"15.8%\",\r\n        \"insight\": \"由 7.01x 顯著回升；35–44 歲高達 23.24x、男性 17.41x，強烈建議擴量。\"\r\n      },\r\n      {\r\n        \"name\": \"0925_IH爐煮麻油猴頭菇_影片\",\r\n        \"spend\": 1099,\r\n        \"roas\": 12.19,\r\n        \"atc_cost\": 50,\r\n        \"checkout_rate\": \"50.0%\",\r\n        \"purchase_rate\": \"18.2%\",\r\n        \"insight\": \"由 5.11x 回升，結帳率高達 50%；45–54 歲 32.47x、女性 15.04x。\"\r\n      },\r\n      {\r\n        \"name\": \"0809_阿媽三重認證_影片\",\r\n        \"spend\": 2181,\r\n        \"roas\": 9.32,\r\n        \"atc_cost\": 156,\r\n        \"checkout_rate\": \"78.6%\",\r\n        \"purchase_rate\": \"50.0%\",\r\n        \"insight\": \"10\/20 重開；加購成本雖高但結帳轉購買率達 50%，45–64 歲皆 13x 以上。\"\r\n      },\r\n      {\r\n        \"name\": \"0821_你也是這樣嗎？！炎炎夏日_影片\",\r\n        \"spend\": 376,\r\n        \"roas\": 16.09,\r\n        \"atc_cost\": null,\r\n        \"checkout_rate\": null,\r\n        \"purchase_rate\": null,\r\n        \"insight\": \"2 筆購買，樣本偏小但 ROI 極高，可小幅加量測試。\"\r\n      }\r\n    ],\r\n    \"observing\": [\r\n      {\r\n        \"name\": \"0821_P1真實見證_影片\",\r\n        \"spend\": 7942,\r\n        \"roas\": 6.86,\r\n        \"atc_cost\": 88,\r\n        \"checkout_rate\": \"31.1%\",\r\n        \"purchase_rate\": \"21.1%\",\r\n        \"insight\": \"本週花費最高！男性 9.77x／女性 3.47x（與上週顛倒），45–54 歲 12.94x，建議移入 45–54 受眾組。\"\r\n      },\r\n      {\r\n        \"name\": \"0709_(IG)鐵鍋一定要熱鍋熱油?_影片\",\r\n        \"spend\": 4392,\r\n        \"roas\": 6.26,\r\n        \"atc_cost\": 80,\r\n        \"checkout_rate\": \"29.1%\",\r\n        \"purchase_rate\": \"16.4%\",\r\n        \"insight\": \"由 14.79x 明顯降至 6.26x；女性 $2,536 僅 1.95x，但 45–54 歲仍有 11.28x。\"\r\n      },\r\n      {\r\n        \"name\": \"0610_小太監台灣阿媽都很會煮_影片\",\r\n        \"spend\": 1921,\r\n        \"roas\": 4.79,\r\n        \"atc_cost\": 113,\r\n        \"checkout_rate\": \"23.5%\",\r\n        \"purchase_rate\": \"17.6%\",\r\n        \"insight\": \"由 32.71x 降至 4.79x，加購成本升至 $113；但重開以來整體仍有 12.81x。\"\r\n      },\r\n      {\r\n        \"name\": \"1021_KOL 郭雅萍為了孩子飲食健康_影片\",\r\n        \"spend\": 1270,\r\n        \"roas\": 4.81,\r\n        \"atc_cost\": 71,\r\n        \"checkout_rate\": \"27.8%\",\r\n        \"purchase_rate\": \"11.1%\",\r\n        \"insight\": \"KOL 新素材首週；25–34 歲 23.28x，女性僅 3.60x，續投至累積 $2,000 再評估。\"\r\n      },\r\n      {\r\n        \"name\": \"1024_KOL 林鈺凡一支鍋連做三道菜\",\r\n        \"spend\": 734,\r\n        \"roas\": 8.37,\r\n        \"atc_cost\": 61,\r\n        \"checkout_rate\": \"16.7%\",\r\n        \"purchase_rate\": \"16.7%\",\r\n        \"insight\": \"10\/24 上架兩日獲 2 購買；男性 13.19x，累積 $300 以上再檢視年齡分布。\"\r\n      },\r\n      {\r\n        \"name\": \"常態55-64組合 (免運專區+高顏值)\",\r\n        \"spend\": 3766,\r\n        \"roas\": 7.05,\r\n        \"atc_cost\": null,\r\n        \"checkout_rate\": null,\r\n        \"purchase_rate\": null,\r\n        \"insight\": \"免運 6.19x、高顏值 11.56x；但 55–64 歲僅占 22%，建議代操確認後台年齡投放鎖定。\"\r\n      }\r\n    ],\r\n    \"stop_and_closed\": [\r\n      {\r\n        \"name\": \"0913_IG市場直擊 焱火開鍋＿影片\",\r\n        \"spend\": 741,\r\n        \"roas\": 8.5,\r\n        \"reason\": \"營收全數來自 65+ 歲單筆訂單，Lifetime 僅 6.29x，建議關閉。\"\r\n      },\r\n      {\r\n        \"name\": \"0527_刮花也不沾＿影片\",\r\n        \"spend\": 1177,\r\n        \"roas\": 0.0,\r\n        \"reason\": \"加購 8 次無購買，轉換掛零，已於 10\/22 停跑。\"\r\n      },\r\n      {\r\n        \"name\": \"0905_你有看過鐵鍋開鍋嗎?＿影片\",\r\n        \"spend\": 1358,\r\n        \"roas\": 1.99,\r\n        \"reason\": \"購買率僅 5.3%，已於 10\/21 關閉。\"\r\n      },\r\n      {\r\n        \"name\": \"1003_鐵鍋可以煮酸白菜嗎？推30深平＿影片\",\r\n        \"spend\": 771,\r\n        \"roas\": 0.0,\r\n        \"reason\": \"加購 10 次無購買（上週 10.18x），上架再關閉。\"\r\n      },\r\n      {\r\n        \"name\": \"0730_化學塗層不沾鍋的一輩子＿影片\",\r\n        \"spend\": 642,\r\n        \"roas\": 0.0,\r\n        \"reason\": \"加購 3 次無購買，上架 2 日即關閉。\"\r\n      },\r\n      {\r\n        \"name\": \"0824_99%賣塗層鍋真相＿影片\",\r\n        \"spend\": 277,\r\n        \"roas\": 0.0,\r\n        \"reason\": \"無購買，已關閉。\"\r\n      },\r\n      {\r\n        \"name\": \"1015-1018_輕鬆在家煮出一鍋臺灣味＿影片\",\r\n        \"spend\": 206,\r\n        \"roas\": 0.0,\r\n        \"reason\": \"檔期結束已關閉。\"\r\n      }\r\n    ]\r\n  },\r\n  \"audience_insights\": {\r\n    \"gender\": {\r\n      \"male\": {\r\n        \"roas\": 9.58,\r\n        \"spend_share\": 42.5,\r\n        \"purchases\": 37,\r\n        \"prev_roas\": 7.57\r\n      },\r\n      \"female\": {\r\n        \"roas\": 4.15,\r\n        \"spend_share\": 56.8,\r\n        \"purchases\": 26,\r\n        \"spend\": 17383,\r\n        \"prev_roas\": 8.94\r\n      },\r\n      \"lifetime\": {\r\n        \"female\": 9.41,\r\n        \"male\": 9.27\r\n      },\r\n      \"key_finding\": \"本週男性 9.58x 遠高於女性 4.15x（上週女性 8.94x／男性 7.57x），女性花費 $17,383 僅獲 26 筆購買。差距來自熱鍋熱油（女 1.95x vs 男 12.29x）、P1 真實見證（女 3.47x vs 男 9.77x）與 ih爐（女 7.01x vs 男 17.41x）。\"\r\n    },\r\n    \"age_groups\": [\r\n      {\r\n        \"age\": \"35-44\",\r\n        \"spend_share\": 34.3,\r\n        \"roas\": 5.45,\r\n        \"spend\": 10481,\r\n        \"top_ad\": \"0817 ih爐也可用阿媽鍋 (23.24x)\",\r\n        \"status\": \"下滑 (上週 9.76x)\"\r\n      },\r\n      {\r\n        \"age\": \"45-54\",\r\n        \"spend_share\": 29.3,\r\n        \"roas\": 8.32,\r\n        \"spend\": 8957,\r\n        \"top_ad\": \"0925 IH爐煮麻油猴頭菇 (32.47x)\",\r\n        \"status\": \"回升 (上週 6.58x)\"\r\n      },\r\n      {\r\n        \"age\": \"25-34\",\r\n        \"spend_share\": 16.8,\r\n        \"roas\": 4.37,\r\n        \"spend\": 5138,\r\n        \"top_ad\": \"0809 阿媽三重認證 (9.16x)\",\r\n        \"status\": \"大幅下滑 (上週 10.99x)\"\r\n      },\r\n      {\r\n        \"age\": \"55-64\",\r\n        \"spend_share\": 14.9,\r\n        \"roas\": 5.92,\r\n        \"spend\": 4558,\r\n        \"top_ad\": \"0809 阿媽三重認證 (13.28x)\",\r\n        \"status\": \"持平偏低\"\r\n      },\r\n      {\r\n        \"age\": \"65+\",\r\n        \"spend_share\": 3.8,\r\n        \"roas\": 16.7,\r\n        \"spend\": 1157,\r\n        \"top_ad\": \"無達 $300 門檻素材\",\r\n        \"status\": \"高投報率\"\r\n      },\r\n      {\r\n        \"age\": \"18-24\",\r\n        \"spend_share\": 0.9,\r\n        \"roas\": 0.0,\r\n        \"spend\": 286,\r\n        \"top_ad\": \"無\",\r\n        \"status\": \"低效暫停\"\r\n      }\r\n    ],\r\n    \"inventory_status\": {\r\n      \"available_creatives\": [\r\n        \"P7－真實見證2影片（心蘭活魚餐廳）\"\r\n      ],\r\n      \"warning\": \"現有庫存僅剩 P7 一支！55 歲以上、45–54 歲男性仍缺專屬素材，雙 11 檔期素材尚未到位！\",\r\n      \"action_advice\": \"雙 11 建議 11\/1 前到位，以折扣數字前置之單圖為主，依年齡組分版上架（參考中秋 8 折單圖在 35–44 歲創 21.07x 紀錄）。\"\r\n    }\r\n  },\r\n  \"google_ads_deep_dive\": {\r\n    \"shopping\": [\r\n      {\r\n        \"campaign\": \"PMax_盡量爭取轉換\",\r\n        \"spend\": 10262,\r\n        \"revenue\": 60337,\r\n        \"roas\": 5.88,\r\n        \"purchases\": 19.9,\r\n        \"atc\": 112.7,\r\n        \"cpa\": 517,\r\n        \"share\": \"56.4%\",\r\n        \"note\": \"由 5.08x 回升至 5.88x，10\/20 起日預算調升至 $1,430\"\r\n      },\r\n      {\r\n        \"campaign\": \"關鍵字-品牌字\",\r\n        \"spend\": 5031,\r\n        \"revenue\": 23666,\r\n        \"roas\": 4.7,\r\n        \"purchases\": 7.3,\r\n        \"atc\": 47.4,\r\n        \"cpa\": 686,\r\n        \"share\": \"27.6%\",\r\n        \"note\": \"由 5.42x 降至 4.70x，CPS $686，10\/20 起日預算微降至 $700\"\r\n      },\r\n      {\r\n        \"campaign\": \"關鍵字-品牌+產品字\",\r\n        \"spend\": 2902,\r\n        \"revenue\": 19328,\r\n        \"roas\": 6.66,\r\n        \"purchases\": 7.7,\r\n        \"atc\": 36.7,\r\n        \"cpa\": 379,\r\n        \"share\": \"16.0%\",\r\n        \"note\": \"由 2.36x 彈升至 6.66x，10\/20 起日預算 $400\"\r\n      }\r\n    ],\r\n    \"traffic\": {\r\n      \"campaign\": \"需求開發_導流\",\r\n      \"spend\": 1300,\r\n      \"impressions\": 109270,\r\n      \"clicks\": 2965,\r\n      \"cpc\": 0.44,\r\n      \"ctr\": \"2.71%\",\r\n      \"purchases\": 0\r\n    },\r\n    \"store_visits\": {\r\n      \"store_visits_total\": 3.0,\r\n      \"get_directions_total\": 40.0,\r\n      \"direction_share\": [\r\n        {\r\n          \"campaign\": \"關鍵字-品牌字\",\r\n          \"directions\": 18.0,\r\n          \"visits\": 1.5,\r\n          \"share\": \"45.0%\"\r\n        },\r\n        {\r\n          \"campaign\": \"PMax_導購\",\r\n          \"directions\": 15.0,\r\n          \"visits\": 1.0,\r\n          \"share\": \"37.5%\"\r\n        },\r\n        {\r\n          \"campaign\": \"關鍵字-品牌+產品字\",\r\n          \"directions\": 7.0,\r\n          \"visits\": 0.5,\r\n          \"share\": \"17.5%\"\r\n        }\r\n      ]\r\n    }\r\n  },\r\n  \"budget_and_revenue_projections\": {\r\n    \"october_mtd\": {\r\n      \"period\": \"10\/1–10\/25 (25天)\",\r\n      \"actual_spend\": 179717,\r\n      \"actual_revenue\": 1195891,\r\n      \"actual_roas\": 6.65,\r\n      \"remaining_budget\": 45360,\r\n      \"scenarios\": [\r\n        {\r\n          \"name\": \"保守 (近兩週實際)\",\r\n          \"meta_roas\": 7.5,\r\n          \"google_roas\": 4.8,\r\n          \"projected_revenue\": 1492027,\r\n          \"projected_spend\": 225077,\r\n          \"blended_roas\": 6.63,\r\n          \"vs_last_year\": \"+14.6%\"\r\n        },\r\n        {\r\n          \"name\": \"預期 ★\",\r\n          \"meta_roas\": 9.5,\r\n          \"google_roas\": 8.5,\r\n          \"projected_revenue\": 1610491,\r\n          \"projected_spend\": 225077,\r\n          \"blended_roas\": 7.16,\r\n          \"vs_last_year\": \"+23.7%\"\r\n        },\r\n        {\r\n          \"name\": \"樂觀\",\r\n          \"meta_roas\": 10.5,\r\n          \"google_roas\": 9.5,\r\n          \"projected_revenue\": 1655851,\r\n          \"projected_spend\": 225077,\r\n          \"blended_roas\": 7.36,\r\n          \"vs_last_year\": \"+27.2%\"\r\n        },\r\n        {\r\n          \"name\": \"參考 (維持本週)\",\r\n          \"meta_roas\": 6.6,\r\n          \"google_roas\": 5.3,\r\n          \"projected_revenue\": 1474051,\r\n          \"projected_spend\": 225077,\r\n          \"blended_roas\": 6.55,\r\n          \"vs_last_year\": \"+13.2%\"\r\n        }\r\n      ]\r\n    },\r\n    \"november_plan\": {\r\n      \"days\": 30,\r\n      \"meta_daily\": 4840,\r\n      \"google_daily\": 2720,\r\n      \"total_daily\": 7560,\r\n      \"monthly_budget\": 226800,\r\n      \"last_year_spend\": 314152,\r\n      \"last_year_revenue\": 2847342,\r\n      \"last_year_roas\": 9.1,\r\n      \"budget_ratio_vs_last_year\": \"72.2%\",\r\n      \"needed_roas_for_parity\": 12.55,\r\n      \"owner_decision\": \"業主決定 11 月以不調整預算為主（維持全月 $226,800，日預算 $7,560），雙 11 與黑五檔期以素材與活動承接拉高 ROAS。\",\r\n      \"scenarios\": [\r\n        {\r\n          \"name\": \"保守 (近兩週實際)\",\r\n          \"meta_roas\": 7.5,\r\n          \"google_roas\": 4.8,\r\n          \"revenue\": 1480680,\r\n          \"roas\": 6.53,\r\n          \"gap_vs_last_year\": \"-48.0%\",\r\n          \"budget_needed\": 436136,\r\n          \"budget_increase_needed\": \"+92.3%\"\r\n        },\r\n        {\r\n          \"name\": \"預期 ★\",\r\n          \"meta_roas\": 9.5,\r\n          \"google_roas\": 8.5,\r\n          \"revenue\": 2073000,\r\n          \"roas\": 9.14,\r\n          \"gap_vs_last_year\": \"-27.2%\",\r\n          \"budget_needed\": 311518,\r\n          \"budget_increase_needed\": \"+37.4%\"\r\n        },\r\n        {\r\n          \"name\": \"樂觀\",\r\n          \"meta_roas\": 10.5,\r\n          \"google_roas\": 9.5,\r\n          \"revenue\": 2299800,\r\n          \"roas\": 10.14,\r\n          \"gap_vs_last_year\": \"-19.2%\",\r\n          \"budget_needed\": 280797,\r\n          \"budget_increase_needed\": \"+23.8%\"\r\n        },\r\n        {\r\n          \"name\": \"參考 (維持本週)\",\r\n          \"meta_roas\": 6.6,\r\n          \"google_roas\": 5.3,\r\n          \"revenue\": 1390800,\r\n          \"roas\": 6.13,\r\n          \"gap_vs_last_year\": \"-51.2%\",\r\n          \"budget_needed\": 464321,\r\n          \"budget_increase_needed\": \"+104.7%\"\r\n        }\r\n      ]\r\n    }\r\n  }\r\n}",
            "created_at": "2026-10-27 15:39:23",
            "updated_at": "2026-10-27 15:39:23"
        }
    ]
}